Gucci Launches New Virtual Town on 'Roblox'

After enterting the metaverse with a digital Gucci Garden on the platform last year, Gucci has launched a "persistent digital space" on Roblox, formally titled Gucci Town.The virtual gathering space exists as an interactive hub with several mini-games, a cafe and a virtual store selling apparel from the Italian fashion house for in-game avatars. While making their own art in the town's "Creative Corner" and exploring an exhibition space called Vault Plaza, players are encouraged to embrace "the ...